Colin Rood

Brief 01

Washington Commanders · Game Presentation · Assistant Field Producer

Audience: More than 50,000 fans per game, reacting in real time to every play.
Insight: Some of the biggest moments in a game came and went without a signature sound to rally the crowd around them.
Idea: A new first-down audio cue built to give fans a moment to react together every time the offense moved the chains.
My role: I came up with the concept, pitched it to the game presentation team, and carried it from proposal through approval and implementation in the stadium.
Skills: Campaign ideationPitchingStakeholder buy-inLive execution

Brief 02

Life is Strange Discord · Founder and admin

Audience: Fans of the video game Life is Strange, already gathering on Reddit, Twitch, and YouTube.
Insight: Fans were talking about the game in a lot of places but had no single home to keep the conversation going.
Idea: Build that home, then meet fans where they already were instead of waiting for them to find it.
Result: Grew the server from 2 members to several hundred active members through Reddit outreach and engagement with related livestreams. Hannah Telle, the voice of lead character Max Caulfield, agreed to promote the server and join the community.
Skills: Community buildingGrassroots marketingInfluencer outreachAudience insight

Brief 03

Independent e-commerce brand · Founder · 2026 to present

Challenge: Launch a brand from nothing and give people a reason to remember it.
Idea: A pirate and treasure identity that makes shopping feel like finding something, carried through the name, logo, website, and social presence.
What I built: The brand name and look, a standalone website on its own domain, and an Instagram business account at @colinscoveofficial.
Growth: Ran paid Instagram promotions targeted by audience interest, then used Google and Instagram Analytics on traffic, conversion, and sales to decide what to promote next.
Skills: Brand identityPaid socialGoogle AnalyticsSEOCopywriting

Brief 04

Maryland Athletics · Marketing Strategy and Fan Experience Intern

Audience: Students, families, and local fans across 40+ NCAA Division I events.
Insight: Attendance depends on giving people a reason to show up for this game, not just any game.
My role: Researched audience trends and pitched proposals for promotions, game themes, and branding. Did outreach to community organizations and partners to grow attendance and visibility.
Recognition: Named Intern of the Month, which led to an added role as Football Secondary Contact.
Skills: Audience researchPromotionsCommunity outreachPresentations

I figure out what an audience cares about, then build the moment around it.